According to a 2009 Akamai study, 47% of visitors expect a page to load in under 2 seconds, and 57% of visitors will abandon a page that takes more than 3 seconds to load. Since this study, no shortage of case studies have confirmed that loading time affects sales.
In 2006, Amazon reported that a 100-millisecond increase in page speed translated to a 1% increase in its revenue. Just a few years later, Google announced in a blog post that its algorithm takes page speed into account when ranking websites.
Below are twelve quick fixes that will dramatically improve your website’s loading time, including:
- identifying which plugins are slowing down your website;
- keeping your website’s database clean;
- setting up browser caching the right way.