By Marcus Taylor According to a 2009 Akamai study, 47% of visitors expect a page to load in under 2 seconds, and 57% of visitors will abandon a page that takes more than 3 seconds to load. Since this study, no shortage of case studies have confirmed that loading time affects sales. In 2006, Amazon reported that […]
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Pay per click (PPC) is enhanced search engine placements that are paid by advertisers to showcase their products or services related to what searchers are looking for. These small text ads get a prominent place on search results.