Audiences can help improve performance within a campaign, and they can also help influence strategies in other campaigns, and even in other channels. Using audiences within paid search
The Google-Twitter Deal Goes Live
Tweets now appear for trending topics in a new carousel format. Twitter doesn’t earn directly off display but will gain new traffic.
Mobile Usability Reports Come To Google Webmaster Tools
Google announced a new feature available in Google Webmaster Tools this morning for tracking your mobile usability issues. The new report is named the Mobile Usability report
Study: Organic Search Drives 51% Of Traffic, Social Only 5%
After analyzing “billions of pieces” of content, content marketing firm BrightEdge claims organic search is the primary driver of website traffic to business sites, while social barely generates a blip on the traffic radar.
Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results
The “Pigeon” update (the name Search Engine Land gave it in absence of an official name from Google) aims to deliver improved local search results, with enhanced distance and location ranking parameters.
Happy 20th anniversary Robots.txt !
Today is the 20th anniversary of the robots.txt an easy and convenience way to block search engines from crawling their pages.
Now You Can Apply AdWords Conversion Settings To Goals Imported From Analytics
The ability to import goals from Google Analytics into AdWords just got even more useful. Now you can tailor them to your paid search objectives by adjusting the conversion settings on each imported Analytics goal and transaction within AdWords. Flexible conversion counting, customized conversion window andeditable conversion values can now be applied to any goals and transactions imported from […]